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The most successful product placement in 2006, in terms of generating a shift in positive brand opinion, was CVS Pharmacy’s integration into ABC’s Miracle Workers reality show.
Audiences reacted positively - and strongly - to CVS’s role in covering the costs of medications that patients needed after life-changing surgeries, according to IAG Research data on the most effective placements of 2006, writes MediaPost.
Audiences also appreciated the role of Sears in providing furniture, appliances and other necessities for struggling families in ABC’s Extreme Makeover: Home Edition. Rounding out the top 5 in terms of most effective placements were GM’s integration into Queer Eye, 7-Eleven’s integration into NBC’s The Apprentice and Saturn in Bravo’s Project Runway.
While The Apprentice has been fighting declining ratings - in large part because viewers are tired of the abundant product integration, according to critics - the IAG Research data shows that consumers are positively recalling brands from the show.
In the “without ad adjacency, single episode” category, for example, The Apprentice’s 7-Eleven integration came in first, followed by a Norwegian Cruise Lines integration in another episode.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
