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Blender magazine has announced yet another rate base increase, marking a 220 percent growth in circulation since the publication’s debut in May 2001, and a 10 percent climb over its previous rate base, according to the magazine.
The new rate base will be 800,000, up from 725,000, effective with the current issue.
Advertising page momentum continued in 2006, as Blender enjoyed a 12.4 percent increase in pages over 2005. Revenues were up 38.7 percent over last year.
Because of its appeal to the young male demo, Blender added new, high-end accounts in 2006 including Saab, LVMH, Hard Rock Hotel, Bose, Olympus, Intel and Luxottica.
Blender’s brand appeal led to some high-powered marketing initiatives and partnerships in 2006, including a year-long deal with Best Buy, which has been renewed for 2007.
“We’re thrilled that in an ever-changing music landscape, Blender is more popular than ever with advertisers, the media and most importantly, our readers,” says publisher Lee Rosenbaum in a statement.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
