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Despite the fact that skeptics predicted the college bowl season to air to viewer apathy and low ratings, the 32 postseason games during 21 days, from Dec. 19-Jan. 8, resulted in strong numbers.
Sixteen bowl games on ESPN averaged a household ratings hike of 9 percent over last season’s games, writes MediaLife. The Alamo Bowl drew 5.5 million viewers, the most to watch a bowl game on ESPN.
The Rose Bowl, on ABC, snagged a 13.9 household rating, up 12 percent from the Rose Bowl two years ago and 7 percent from last year’s Fiesta Bowl (which aired in the comparable time period).
Fox’s Sugar Bowl game was up 3 percent from last year’s, though its Orange Bowl and Fiesta Bowl games were both down (by 43 percent and 35 percent, respectively).
Most bowl advertisers bought Fox packages for all four games, but some remaining scatter ads were selling for $800,000 per 30-second spot, and even with some lower ratings, media buyers were happy, according to the article.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
