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NYTimes.com has re-launched its travel site, featuring over 1,000 worldwide destination guides, reviews, itineraries and suggestions from New York Times journalists and readers, guidebook information from Frommer’s, improved navigation and search and an online booking engine enabled by Expedia.
The new features encourage travelers to spend more time exploring and sharing the content of NYTimes.com/Travel, providing advertisers new opportunities to reach a more-engaged audience as well as access to more ad impressions and new sponsorship opportunities, the company said (via MarketingVox).
“With content from the New York Times and reviews from our remarkable community of readers, the new travel site will offer a unique and comprehensive online guide to the world,” said Vivian Schiller, SVP and general manager, NYTimes.com.
In the coming months, NYTimes.com/Travel is scheduled to roll out new features, such as dynamic maps and more tools to engage readers.
NYTimes.com is the most-visited newspaper site in the U.S. with an audience of 12.5 million unique users as of November 2006, according to Nielsen/NetRatings.
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