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Time Magazine named bloggers and other content-creators as the Person of the Year, and now the magazine’s site is beefing up its blogging and feed presence.
A key new addition to the site will be a service called “The Ag,” which will aggregate stories from news sources as well as blogs, and publish entries each morning at 7 a.m., MediaPost reports (via MarketingVox). Time.com will also add a new blog titled Swampland - hosted by Washington editor Ana Marie Cox - which will focus on political news. Time will boost the output from its existing blogs as well. All writers for the site will now publish at least two posts per day.
Time.com General Manager John Cantarella explains that the site’s layout will be streamlined to allow more room for display and video advertising. “We’ve redesigned all the pages and made sure there’s not a lot of clutter,” he said. The site will also offer integrated sponsorship packages as well as advertising coupled to social media formats such as podcasts and RSS feeds.
“Starting today, Time.com becomes a 24/7 news site,” said Cantarella in a statement. “We’re delighted to offer Time.com users a completely new and richer experience on the site, and also give advertisers a rapidly growing, desirable audience in a clutter-free environment.”
The following are among the initial new features of Time.com:
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