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Verizon Wireless is expected to announce that it will offer its mobile subscribers full-length programming from NBC, CBS, Fox and MTV. ESPN is also in negotiations to offer programs, reports the New York Times (via MarketingVox).
The network TV programs would be among the first full-length TV shows to be offered to mobile subscribers in the States. In Europe, such programming is more widely available.
Media companies will receive a fee based on consumer subscriptions.
In the deal, Verizon is joining with MediaFLO U.S.A., a subsidiary of Qualcomm that has created technology to transmit high-resolution video through its own dedicated network. MediaFLO’s quality rivals European and Asian standards, media executives say.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
