»
Arbitron has announced that all ratings in Philadelphia produced with pencil-and-paper diaries will end with the release of the fall 2006 survey on Jan. 11.
The fall 2006 diary-based ratings report will remain the currency in the market until the release of the March 2007 PPM ratings report. In the meantime, the January 2007 and February 2007 PPM radio ratings reports will be released as demonstration data, Arbitron says.
The Arbitrends report will no longer be published for Philadelphia. Instead of Winter Phase 1 and 2 Arbitrends reports, subscribing stations will receive monthly PPM-based audience estimates using the installed PPM sample, which is planned to be 2,040 persons, age 6 and older.
The first PPM monthly audience estimates are scheduled to release on February 28 for the monthly survey of January 11 to February 7.
PPM subscribers should receive the electronic ratings 21 days after the end of each monthly survey, including a Holiday Survey for listening between December 13, 2007 and January 9, 2008.
The monthly PPM ratings for Philadelphia will be available in three different formats:
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
