»
Kleenex launched a campaign on Jan. 1 that hopes to touch the hearts of its viewers.
The campaign, running in movie theaters and on national TV, show individuals telling stories that end, sometimes, in tears, writes MediaPost. Of course, a box of Kleenex is ready to wipe those tears away.
JWT created the 60-second spots for the Let It Out campaign. The campaign is running in the U.S. and the U.K. Interested viewers can go to LetItOut.com to view more stories of people who are “letting it out.”
“Why do people keep things bottled up inside? It makes no sense. Nothing good comes from that. With that in mind, we invite and encourage you to let it out…. Because you’ll feel better. How do we know? Because we recently went across America and watched all kinds of people let out all kinds of stuff. Some of those moments ended up on TV.
Others are right here for your viewing pleasure,” goes the slightly awkward website copy.
While there is no outlet for visitors to actually “let it out” on the site, they are encouraged to watch some of the videos and, presumably, cry along with the person sharing the story.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
