»
Safian Robert Safian has left his post as executive editor of Fortune magazine, having been named editor and managing director of Fast Company.
Safian will oversee all editorial operations and will also play a key role in guiding the magazine’s advertising, marketing, and circulation efforts, publisher Mansueto Ventures announced today.
Mark Vamos, who previously held the job, will move into the new post of editor-at-large for Mansueto Ventures where he will oversee in-depth journalistic projects for its magazines and online operations. Both Safian and Vamos will report directly to CEO John Koten.
In the first half of 2006, total paid and verified circulation at Fast Company was flat compared to the year prior, according to the Audit Bureau of Circulations, writes Mediaweek.
Koten announced last year at this time that Fast Company and Inc. magazine faced a combined $10 million loss in 2005. He hoped to halve that loss in 2006 and halve it again in 2007.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
