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Sam Walton Wal-Mart breaks a new television campaign this week, in the midst of a controversial review of its media and creative accounts.
Facing criticism from labor groups and social activists who have denounced the retailer’s employment practices, Wal-Mart’s 30- and 60-second spots talk about how Wal-Mart saves the average working family $2,300 per year, writes Adweek. They tout the values derived from Wal-Mart’s founder, Sam Walton.
And, they claim that when Wal-Mart comes to town, “it’s like getting a nice pay raise.”
The campaign was created by Blue Ray, a unit of Wal-Mart’s public relations firm Edelman. Edelman and Wal-Mart were bombarded by negative publicity last year when a website purportedly maintained by fans of the chain was proven to be written by agency staffers.
In Dec., Wal-Mart fired advertising chief Julie Roehm, along with DraftFCB, the agency that Roehm had picked during a high-profile review. The retailer is currently conducting a second review.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
