Westwood One Signs Dennis Miller for Daily Radio Show
Dennis Miller will host a three-hour daily talk show on Westwood One radio stations.
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Dennis Miller will host a three-hour daily talk show on Westwood One radio stations.
Clear Channel Outdoor has renewed its contract with Chicago Metra Rail, extending its agreement through 2022.
CBS is launching a campaign on YouTube called 15 Seconds. Consumers post their own 15-second “inspirational message” and CBS will choose the best to be broadcast on the network prior to the Super Bowl.
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Hispanic ad spend may increase as much as 5.4 percent in 2007, compared to 2006, to represent 3.3 percent of total advertising expenditures, according to TNS Media Intelligence.
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Cooking Light will continue to sponsor The Colavita/Sutter Home Men’s Cycling Team presented by Cooking Light during the 2007 racing season, as the team takes off with a powerful line-up of world-class champions and strong young cyclists.
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Consolidation in the Marketing & Interactive Services and Online Media sectors and aggressive competition for acquisitions by private equity buyers led to a flurry of M&A deal activity in 2006 across the 11 media and information sectors tracked by investment banking firm The Jordan, Edmiston Group, Inc. (JEGI).
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Imagine Tony Soprano, sans swear words, with his busty Bada Bing babes in bathing suits. Scrub out some violence, tone down the sex, and what’s left is what viewers will see when A&E begins airing reruns of HBO’s The Sopranos.
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Digital marketing executives are saying that Apple’s release of its new video iPod/cell phone combo could transform the mobile advertising field.
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The U.S. Navy Reserve is using some unconventional tactics in a new campaign to help support its enlistment effort. The campaign, which launched in mid-November, uses phone kiosk advertising supplemented with Bluetooth technology.
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Terrestrial radio is in for the fight of its life, facing major competition, from new digital forms of music to satellite radio services to internet radio. But the industry has one powerful card up its sleeve, if and when consumers catch on to it: HD Radio.
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As magazine publishers the world over struggle to redefine their medium as advertisers migrate to digital media, Meredith Corp. has moved forward in a decided way: by purchasing two interactive advertising agencies.
A sales director at a Portland, Maine, marketing firm conceptualized the ad that will be one of the National Football League’s 30-second spots that appear during Super Bowl XLI.
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