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CBS is launching a campaign on YouTube called 15 Seconds. Consumers post their own 15-second “inspirational message” and CBS will choose the best to be broadcast on the network prior to the Super Bowl.
More 15 Second videos will be aired on CBS throughout the season, reports MediaPost. Every two weeks CBS will select five videos post them on cbs.com. Those five videos will qualify to run on CBS.
The campaign was announced during Les Moonves‘ speech at the Consumer Electronics Show. Moonves also announced a deal with Sling Media, allowing Slingbox owners to clip content directly from TV and send it to people, including those who do not own Slingboxes.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
