»
Digital marketing executives are saying that Apple’s release of its new video iPod/cell phone combo could transform the mobile advertising field.
The new Wi-Fi-enabled phone, previewed at MacWorld, allows users to download and play music and videos, use Yahoo and Google search, read and send email, and make phone calls (via a deal with Cingular). With its wide, 3.5 inch diagonal screen, the phone also offers new promise for wireless video ads, writes MediaPost.
Gene Keenan, vp of mobile services for digital marketing network Isobar, says the Apple iPhone could be the killer app that “sparks a revolution,” while Tom Burgess, CEO of Third Screen Media, calls the iPhone the “beachhead for converging mobile devices,” and says that, “There’s no doubt that it is a step in the right direction for a more robust marketing medium.”
Burgess believes the phone will need at least 5 million users/month to bring in big ad dollars. It may take awhile to amass that number of users, considering the starting price is a hefty $499. A senior analyst for eMarketer, however, says the device contains a number of user-friendly features that will appeal to buyers, particularly early adapters. For example, the phone allows users to scroll through voice messages visually, in the same way they can currently scroll through music and email.
Apple itself believes it can sell 10 million of the phones next year.
The phone is also expected to speed adoption of mobile music and video downloading - something that has been slow to take place. In Q3 of last year, for example, only about 10.5 percent of cell phone subscribers had music players on their handsets, while only 2 million had downloaded full tracks (per mobile research firm Telephia).
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
