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Imagine Tony Soprano, sans swear words, with his busty Bada Bing babes in bathing suits. Scrub out some violence, tone down the sex, and what’s left is what viewers will see when A&E begins airing reruns of HBO’s The Sopranos.
Tonight’s airing of the mob drama comes four months before the final eight episodes begin airing in April on HBO. The A&E episodes could boost viewership of the final season if people who have never seen the show become fans, Media Life points out.
A&E paid a record $2.5 million each to acquire rights to the show’s 86 original episodes. The network then spent a year editing the shows and running an aggressive ad campaign (which includes a Sopranos Connection game show offering $100,000 to the winner).
The network will air back-to-back episodes Wednesdays at 9 p.m.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
