The TV Guide has launched a digital edition which contains all the magazine’s print elements such as celebrity coverage, program reviews and recommendations, and trends in the TV landscape, writes MediaPost.
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Office supply giant Staples has placed its $100 million-plus media buying and planning account into review, though the company claims it is “very happy” with incumbent MediaCom.
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FCC commissioners are reportedly considering a staff proposal that could resolve the agency’s investigation into payola allegations.
Westwood One has inked an agreement with NBC Universal to syndicate 90-second daily features from The Tonight Show with Jay Leno and Late Night with Conan O’Brien.
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Digital billboards, the obvious next big wave in outdoor advertising, may be facing a battle, with safety experts saying that the new billboards add yet another distraction for drivers.
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The New York Times Magazine is the number one publication in advertising pages for 2006, according to The Publishers Information Bureau (PIB).
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Gannett is, according to Goldman Sachs analyst Peter Appert, “one of the best run in the industry,” but will still likely encounter rough times in 2007.
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A major ad sales agreement between Google and CBS is imminent, and would likely include both advertising and content components, believes Merrill Lynch.
The newspaper division of Scripps is dragging down the company’s stock price, and CFO Joseph NeCastro said at an investor conference on Tuesday that the company is considering “maybe some form of separating the newspapers out.”
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Toyota and GM have launched experiential campaigns to put potential buyers behind the wheels of their hybrid vehicles. Toyota is setting out on a national tour and GM is raising the curtain on a new exhibit at Disney’s Epcot center, MediaPost reports (via Environmental Leader).
Fox’s new season of American Idol premieres next Tuesday, and media buyers are warily watching for signs that the public’s appetite for the show may have declined since last year.
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In the beleaguered newspaper industry, survival may depend on seizing what online opportunities exist. That seems to be why some newspaper companies have joined hands with Google for its print advertising program and with Yahoo for an ad and content partnership.
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Billboard magazine closed the year up more than 11 percent in advertising revenue, with a dramatic 64 percent increase in pages tied to Special Features and Stars Tributes.
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The PGA Tour list will be available through direct marketing list organization Worldata, while Direct Media Inc. has will now manage the Covenant House U.S. donor file.
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The iPhone is officially mired in controversy. Cisco Systems sued Apple yesterday claiming the iPod maker doesn’t have rights to the name iPhone - its newest and much-hyped device, launched this week.
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