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The New York Times Magazine is the number one publication in advertising pages for 2006, according to The Publishers Information Bureau (PIB).
For the year 2006, the magazine had a total of 3,965 ad pages – a gain of 181 pages over the previous year. This is the fifth consecutive year that it has ranked in the top five among all national magazines measured by PIB. In 2005, the magazine increased its 2004 ad pages by 316 pages.
For 2006, The New York Times Magazine is ranked first by PIB among the approximately 250 national magazines it measures. The magazine is distributed through The Sunday New York Times which reaches 5.1 million readers every Sunday in hundreds of markets across the nation.
For the period Jan. 1, 2006 through Dec. 31, 2006, PIB ranked the top national magazines according to total ad pages: following The New York Times Magazine came People, InStyle and Forbes.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
