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The TV Guide has launched a digital edition which contains all the magazine’s print elements such as celebrity coverage, program reviews and recommendations, and trends in the TV landscape, writes MediaPost.
TV Guide recently switched its format from digest to full-size and cut its base ad rate by two-thirds. Since then, its circulation has plumnmeted nearly 60 percent, to about 3.8 million.
TV Guide is using electronic publisher Zinio for its digital edition. Zinio president and CEO Rich Maggiotto believes the digital version’s immediacy will please TV Guide’s readers.
Last October, TV Guide ceased publishing a print edition in Canada, opting instead to go fully online with its product.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
