Interactive Billboards Run Personal Ads to MINI Drivers
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Mini USA has launched an outdoor campaign that sees digital billboards flashing personalized messages to Mini drivers as they motor by.
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Mini USA has launched an outdoor campaign that sees digital billboards flashing personalized messages to Mini drivers as they motor by.
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In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, according to AdAge.
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The time people spend in their cars on their way to work is slowly but steadily increasing, having grown from 21.7 minutes to 22.4 minutes in 2000.
If the first four episodes are any indication, the sixth season of 24 will be a superb one, according to Andrew Lyons of Media Life.
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Editorial staff at the Boston Globe will be cut by 19 positions when The New York Times Co. cuts 125 jobs at its New England Media Group.
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AT&T will launch a new ad campaign Monday, geared to absorb Cingular Wireless into the AT&T brand.
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Blizzard Entertainment announced on Thursday that more than 8 million people subscribe to World of Warcraft, the massively multiplayer online game (MMOG), setting a new milestone for the title more than two years after its fall 2004 release.
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The NYC Commission on Human Rights has released the first set of goals submitted by the 15 advertising agencies that in September pledged to increase minority hiring and retention at the urging of the commission, reports AdAge (via MarketingVOX).
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A&E’s $2.5 million per episode bet that TV viewers will tune in to watch the Sopranos, sans violence and swearing, was well placed: Wednesday’s showing was the most-watched premiere of an off-net drama in cable history, Mediaweek reports.
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The Transportation Security Administration is letting companies sell ads inside the 12-inch-by-17-inch plastic bins that passengers put their shoes, cell phones and other belongings in when they move through X-ray machines, USA Today reports.
