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In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, according to AdAge.
The re-do process began in December, after the retailer fired ad executive Julie Roehm and ousted the agencies that she had brought onboard during a review earlier in the year. The earlier review ended with DraftFCB and Carat winning the business in November, but when Roehm was fired, the account was thrown back into play. Carat was invited to repitch, while DraftFCB was not.
In the media portion of the second review, Carat pitched against MediaVest and Mediaedge:cia. For the creative review, the Martin Agency went up against Ogilvy & Mather.
Of the five, ultimate media winner MediaVest was the only agency that had not been a finalist in the initial review.
GlobalHue won the African American portion of the multicultural account, while Lopez Negrete Communications will retain the Hispanic portion. The Asian American portion of the account has not yet been awarded.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
