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The Transportation Security Administration is letting companies sell ads inside the 12-inch-by-17-inch plastic bins that passengers put their shoes, cell phones and other belongings in when they move through X-ray machines, USA Today reports.
The TSA is requiring any company that sells the ads to stock the airport where it operates with new bins, stainless steel checkpoint tables and carts.
With passengers rushing through checkpoints, a security bin “is not a particularly compelling location,” says Mark Lieberman, co-CEO of Interspace Airport Advertising, which sells ads for airports. Lieberman thinks bin ads could be sold at a large airport for $250,000 to $500,000 a year, but passengers in checkpoints “would have a difficult time focusing on any message thrown at them.”
But Joe Ambrefe Jr., president of SecurityPoint Media, the company he formed five years ago to sell its ad-laden SecureTray, says people in security lines are more open to messaging because of a heightened sense of awareness. In July, the TSA allowed a SecurityPoint pilot program at Los Angeles International Airport where bins now feature Rolodex ads.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
