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As Time magazine switches gears, becoming a magazine with a focus on analysis with help from big-name commentators, Newsweek may find itself with a near-monopoly on scoops in the news magazine category, writes New York Business.
Time’s move to a Friday pub date, along with its shift in coverage, could signal a shift for Newsweek - one that enables a casual observer to finally tell the two publications apart, according to the article.
“Anything that differentiates the two magazines is great for [Time] and for us,” Newsweek editor Jon Meacham is quoted as saying.
Newsweek, like Time, has been hurt by the internet and cable news. Newsweek’s ad pages were flat last year and down 11 percent in 2005, according to the Publishers Information Bureau. While ad revenue was up slightly in 2006, it was still 4 percent below 2004’s figure.
Newsweek may also be facing a rate base reduction, according to the article. Time recently reduced its rate base by 19 percent, to 3.25 million copies.
Some insiders say that Newsweek may be forced to follow Time’s lead, focusing more on analysis than news and perhaps even changing publication dates if Time’s switch proves successful. Others point out that Newsweek, owned by publicly traded Washington Post Co. - which is in turn closely held by the Graham family - is more insulated from the Wall Street expectations that Time magazine’s parent, Time Warner, is subject to.
Newsweek also got an earlier start online than Time, according to the article, with online ad revenue in the millions of dollars and growing at a rate of 50 percent a year for the past three years.
U.S. News & World Report has been driven by the same challenges facing Time and Newsweek. Its strategy has been to focus more on its franchises, including Best Colleges and Best Hospitals.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
