AOL to Purchase European Ad Broker for $900M
AOL, in a bid to grab a bigger share of the internet advertising market, has agreed to buy TradeDoubler for $900 million.
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AOL, in a bid to grab a bigger share of the internet advertising market, has agreed to buy TradeDoubler for $900 million.
TMZ, the web news network, will be launched as a television news magazine series, along the lines of its popular website.
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NBC Universal has secured carriage on DirecTV for its new network, Chiller, to focus on the horror genre.
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Bravo will not renew Queer Eye after its fifth season this summer.
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Controversial ABC Radio affiliate station KSFO has been losing advertisers in the wake of a flood of internet audio files that have highlighted the program’s content.
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MySpace has launched a French version of its popular social-networking site, expanding into Europe with a strategy of using local-language sites to attract more users.
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No sale of the Tribune Co. will take place by the looming deadline, believes Merrill Lynch analyst Lauren Rich Fine.
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Jon Stewart may cover the 2008 presidential election for the Washington Post, writing for WashingtonPost.com.
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Market research firm Yankelovich estimates that people living in a city 30 years ago saw about 2,000 ad messages a day. Today, people see about 5,000 a day, and about half of the people surveyed by the company last spring thought marketing and advertising today are out of control.
With three weeks to go until the Super Bowl, only 13 advertisers have admitted to having purchased spots during the big game. Meanwhile, CBS has sold about 70 percent of the game’s inventory, with perhaps 16 slots left to sell.
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XM plans to launch GRAMMY Radio, a dedicated channel providing coverage of GRAMMY Week events.
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When Nielsen begins releasing commercial minutes ratings data to advertisers, agencies and TV outlets in May, the data will be available in six different versions.
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