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TMZ, the web news network, will be launched as a television news magazine series, along the lines of its popular website.
All Warner Bros. Domestic Television Distribution (WBDTD) stations have committed to the series for fall 2007, and all will provide double runs, writes Broadcasting & Cable. Under an unprecendented arrangement, station websites will be able to brand TMZ.com material as their own, selling a local banner ad on the TMZ portion of the site and the typical 5 1/2 minutes of local time within the show (the syndicator retains 90 seconds per half hour).
In the top three markets, the series has been cleared on both the primary Fox station and their duopolies.
Production will be based in Los Angeles, and the show will be produced separately from the other magazine series from Warner Bros., Extra. Its budget is believed to be more than $1 million per week.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
