The Ad Council and the U.S. Army worked with AdPack USA and Zim2 for a “Boost” public service advertising campaign designed to motivate students to stay in school and obtain a high school diploma.
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AOL has put in a $900 million bid - one that analysts say needs sweetening - on TradeDoubler, a Sweden-based European provider of online marketing and sales solutions, in a buy that would expand AOL’s ad abilities abroad.
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Microsoft is testing a keyword and website analytics tool - code-named “Gatineau” - to compete with Google’s free offering, Google Analytics, reports MediaPost (via MarketingVox).
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Texas’s Spanish-language newspaper is dropping its frequency in Houston and San Antonio from three times a week to once per week.
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American Idol has been the No. 1 show among adults 18-49 for three seasons running, and has yet to soften. With the new season about to air tonight, media buyers are wondering whether the show can sustain its ratings, pushing Fox once again to a first place in the demo.
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Metro New York has signed on as Official Newspaper Sponsor of the New York Titans, the first professional lacrosse team to call New York City home, the paper announced today.
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Bernhart Direct marketing job seekers have reason to be hopeful this new year, according to the latest employment survey by Bernhart Associates Executive Search, LLC.
Merv Griffin has unveiled a new game show called Let’s Play Crosswords at the National Association of Television Program Executives meeting.
The two-hour premiere of 24 scored a 6.0 rating/13 share on Sunday night, giving Fox a second-place finish for the night.
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