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The Ad Council and the U.S. Army worked with AdPack USA and Zim2 for a “Boost” public service advertising campaign designed to motivate students to stay in school and obtain a high school diploma.
The partnership paired out-of-home marketing company, AdPack USA and their branded tissue products, with youth marketing company Zim2, to donate thousands of tissue boxes and individual tissue packs to New York City’s high schools with at-risk students.
The Boost campaign’s sponsored tissue boxes and packs will feature the stories of individuals who have been helped by the campaign and will be distributed throughout classrooms and guidance offices.
Through the AdPack and Zim2 joint venture, other advertisers can now reach students in the 100,000 schools, libraries, camps, and youth service organizations across the country that Zim2 has partnerships with.
Now through March 2007, AdPack is holding a tissue pack design contest. The winning creative team receives a free campaign, plus cash.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
