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American Idol has been the No. 1 show among adults 18-49 for three seasons running, and has yet to soften. With the new season about to air tonight, media buyers are wondering whether the show can sustain its ratings, pushing Fox once again to a first place in the demo.
Interestingly, the success has put Fox in a strange place, according to Media Life: if the network’s show grows any more, advertisers may be priced out of commercial slots.
This year, a 30-second spot will average more than $600,000, according to AdAge. That makes it the highest priced regular season commercial buy, followed by ABC’s Desperate Housewives at a reported $394,000 per spot.
Last season, Fox reportedly charged $1.3 million per 30-second ad for the finale in May.
The audience for the show is an affluent one, with the median household income at $60,000.
American Idol is also one of the top shows in terms of product placement, with 446 minutes last year, up 12 percent over the previous year.
If ratings for American Idol Rewind, a syndicated show made up of previously aired footage with new content, are any indication, the show will once again be a smashing success.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
