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AOL has put in a $900 million bid - one that analysts say needs sweetening - on TradeDoubler, a Sweden-based European provider of online marketing and sales solutions, in a buy that would expand AOL’s ad abilities abroad.
However, the deal needs 90 percent shareholder approval, and Alecta, a Swedish pension group that claims 10.1 percent ownership of TradeDoubler, reportedly has rejected the bid, reports the E-Commerce Times (via MarketingVox).
The deal has been approved by 20 percent of the shareholders, including Arctic Ventures. Without full approval, however, AOL will likely be forced to up the ante. According to analyst Mikael Laséen, a bid by Google would not be a big suprise.
The move by AOL makes sense as it shifts from subscribers as the basis of its revenue model toward one based on advertising.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
