»
Metro New York has signed on as Official Newspaper Sponsor of the New York Titans, the first professional lacrosse team to call New York City home, the paper announced today.
The Titans play their first home game at Madison Square Garden on January 20, and return to the arena for games on February 17, March 3, and March 17.
“When the Titans announced their arrival in New York, we saw enormous potential for a fruitful collaboration,” said Metro New York publisher Daniel Magnus, adding that the paper’s “young and professional demographic” is an excellent match with fans of the sport.
As part of the partnership, Metro New York will receive a full-page ad in the team’s program guide, a dashboard banner at all three Madison Square Garden games, and a “Metro Minute” broadcast both on Arenavision and on SportsNet NY’s televised games.
In addition, Metro New York will sponsor the Titans’ pre-game bar crawl, called Titans on Tap Tavern Tour. Advertisements for Titans games will appear in Metro New York before each New York game, and Titans forward Ryan Boyle will star in the newspaper’s New York Times “Do You Metro?” ad campaign
According to Metro New York, attendance at National Lacrosse League games is at an all-time high. The league’s average attendance for the 2006 season was just under 11,000 fans per game, with several games played in front of crowds in excess of 16,000 fans.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
