Not Surprisingly, ‘Heroes’ Gets Full-Season Order
Penn Jillette Full-season orders have been placed for NBC’s hit show, Heroes, along with veterans My Name is Earl, The Office, and Law & Order: SVU.
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Penn Jillette Full-season orders have been placed for NBC’s hit show, Heroes, along with veterans My Name is Earl, The Office, and Law & Order: SVU.
Just 18 months after updating ad-platfrom Radial, in-game advertising firm IGA Worldwide launched Radial 2.0 offering a much wider range of ad formats.
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Imagine watching a James Bond flick online - and being able to click on 007’s watch, his car or his cell phone and purchasing them on the spot.
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A new study shows that 85 percent of women between the ages of 25 and 44 read direct marketing pieces, while 53 percent of them (who have access to email) read email marketing messages.
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Behaviorally targeted online advertising network Tacoda has entered into a multiyear licensing agreement with comScore Networks to integrate comScore data with Tacoda’s Audience Networks database of behavioral data.
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Clear Channel Outdoor and APN News & Media’s joint venture, Adshel Street Furniture Pty Ltd, has won a 15-year street furniture contract for the Australian Capital Territory (ACT), Australia. The ACT is home to the national capital city of Canberra.
While a merger between XM and Sirius appears “more likely, given recent commentary by management and numerous press articles,” Bank of America securities analyst Jonathan Jacoby has downgraded XM from Buy to Neutral, writes Radio Ink.
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KDND radio, the station that sponsored the Hold Your Wee for a Wii contest that resulted in a woman’s death, may have some responsibility for the death, according to personal injury attorney Timothy O’Connor.
Sirius has announced that subscribers are now able to listen to a simulcast of CNN as part of Sirius’s online listening lineup.
No Vieira in fourth hour NBC’s morning program, Today - which expanded from two to three hours in 2000 - will likely be adding a fourth hour beginning at 10 a.m.
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Publicis’s Zenith Media has snared the broadcast, digital, outdoor and magazine planning in North America for Twentieth Century Fox Filmed Entertainment Unit. The win also includes strategic media planning.
MIVA has created an ad network for publishers, allowing publishers to place a MIVA-powered search box on their sites for pay-per-click ads. The network also offers content-targeted ads and in-text hyperlink ads.
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To combat the challenges facing the newspaper industry in general, The New York Times’s new promotional campaign titled “These Times Demand the Times” will expand to include a 60-second TV spot and a dedicated website.
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Doubledown Media will nearly double in size with its purchase of Private Air, a magazine for private plane owners.
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