»
Just 18 months after updating ad-platfrom Radial, in-game advertising firm IGA Worldwide launched Radial 2.0 offering a much wider range of ad formats.
According to ClickZ (via MarketingVox), ads can now go beyond the basic billboard, the standard unit in the previous version of the in-game ad service, to build TV spots or animated 3D objects that can be dynamically switched out. “If you walk into a room, on a table there could be a frothing can of Coke you can drink,” said CEO Justin Townsend. “We have the ability to make that Sprite the next time a player visits the room.”
With the revamp, IGA will be able to branch out from PC-based games and serve ads into other platforms, IGA’s Vice-President of publisher relations Ed Bartlett told MediaPost. “We’re also looking to the future, to mobile, and to consoles.” Some games, like Atari’s Test Drive: Unlimited will launch with the new platform.
Also on the list of enhancements are city-level geo-targeting, metrics for hard-coded ads, live inventory forecasting, enhanced data mining and an encrypted local ad cache.
A web-based ad booking system will smooth the campaign management process. “It’s very similar to interfaces [media buyers] are used to using for other advertising mediums,” Townsend said.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
