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Imagine watching a James Bond flick online - and being able to click on 007’s watch, his car or his cell phone and purchasing them on the spot.
Offering clickable product placement links inside video is what vendor VideoClix wants to make possible with the latest version of its VideoClix 3.0 software, reports ClickZ (via MarketingVox). Slated for release next week, it will also allow metrics tracking. The vendor bills .01 cents per click in addition to upfront purchase fees.
Already, the “hot spotting” service - also called “plinking” - has been used by Universal McCann and Chiat Dann. Licensees include Disney, SonyBMG, Dreamworks, Lucas Films, Honda, L’Oreal and Levi’s.
The upgraded platform works with Flash .swf files, as well as Apple’s Quicktime, and supports MPEG1, MPEG4, DV, AVI, and 3GPP file formats. The system requires that the videos be watched on computers or mobiles.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
