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A new study shows that 85 percent of women between the ages of 25 and 44 read direct marketing pieces, while 53 percent of them (who have access to email) read email marketing messages.
The study, Vertis Communications Customer Focus 2007 survey, also found that exclusive deals and coupons enhance the effectiveness of direct mail, reports Direct Magazine. And the number of consumers who have responded to direct mail featuring a percentage discount on merchandise has increased to 63 percent, up from 54 percent in 2005.
The study also found that 46 percent of adults responded to a direct mail piece in some way, down from 47 percent in 2003. Hispanic consumers responded to direct mail in increasing numbers, from 38 percent in 2003 to 54 percent this year.
Text messaging was the most desired form of follow-up communication among the younger generation, while 45 percent of total adults are willing to receive personalized, follow-up emails.
Consumers are also more comfortable giving their credit card information over the internet, with 42 percent of total adults being very or somewhat comfortable (up from 32 percent in 2003).
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
