»
Behaviorally targeted online advertising network Tacoda has entered into a multiyear licensing agreement with comScore Networks to integrate comScore data with Tacoda’s Audience Networks database of behavioral data.
The resulting data will contain insights about online audiences and allow advertisers to design stronger media plans and produce and place more relevant online marketing messages, according to Tacoda, MarketingVox writes.
“This is the first deal that integrates two of the largest repositories of knowledge about online consumer behavior. Our goal is to synthesize the combined information and offer it to advertisers in a way that will help improve their creative approach and media planning,” said Tacoda CEO Curt Viebranz in a statement.
Anthony Psacharopoulos, SVP of comScore Networks, said the firm would be “providing our rich anonymous consumer data - including online visitation, e-commerce, and demographic details - to enhance the targeting segments available through Tacoda’s Audience Networks service.”
“This partnership will enable Tacoda to provide information that will change the way brand advertisers think about online media,” Psacharopoulos said.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
