Home Depot’s news last week that the interim head of Home Depot Direct will now report to the merchandising division instead of to the company’s CEO may indicate a broader shift of power from marketers to merchandisers - at least in the retail world - writes DM News.
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Montgomery Ward has launched a Spanish-language website, espanol.wards.com, and now has an “en Espanol” link on the English-language site to connect visitors with the new site.
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Time Inc. has embarked upon its expected layoffs today, beginning with positions in several business areas on both the editorial and publishing side of a number of titles.
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As has happened with many print publishers in recent months, CMP has found it necessary to close the print edition of one of its magazines and take it entirely digital.
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Without the benefit of Sunday Night Football, it looks as though NBC may lose all the gains it made on Sunday nights throughout the fall.
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The Onion, the newspaper launched originally in Madison, Wisconsin, is partnering with The Washington Post, which will print the paper and sell local ads.
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Microsoft is this week offering what it says is a “glimpse at the future of online advertising” and announced that its video hyperlink technology will debut ahead of schedule.
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Arbitron PPM data for the seventh season of America’s Next Top Model, seen on KHCW-TV, Houston’s CW Television Network affiliate, has interesting ramifications: according to Arbitron’s analysis of the data, out-of-home viewing increases as a show’s story line gains traction with viewers.
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The Federal Communications Commission will not support a merger between satellite radio services XM and Sirius, says chairman Kevin Martin.
Industry watchers have wondered whether American Idol could sustain the fever that had made it the No. 1 show among adults 18-49 for three seasons running. Now, the hit reality show seems poised to deliver better ratings than ever.
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Google’s ad expansion into the physical world looks as though it won’t end with print, radio and TV.
A new website - launched in Nov. ‘06 - is positioning itself as a way to make media buying, planning and placement “easy and affordable by offering the user lots of real-time buying options.”
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Following VNU’s massive restructuring - which includes the sell-off of smaller assets and the reduction of the workforce by 4,000 - the company has announced a name change. It will become The Nielsen Company, reflecting the new and expanded role that Nielsen has within the company.
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Billionaires Eli Broad and Ronald W. Burkle made a bid of $500 million to help the Tribune Company refinance, while making the two the company’s largest shareholder.
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