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Industry watchers have wondered whether American Idol could sustain the fever that had made it the No. 1 show among adults 18-49 for three seasons running. Now, the hit reality show seems poised to deliver better ratings than ever.
Sunday night’s premiere was the most-watched program of the 2006-’07 season by nearly 10 million viewers, and was also the second-most watched episode of Idol ever, writes Media Life. The premiere was 700,000 short of the series-record of 38 million viewers who watched the finale of season two, nearly four years ago, and is almost 2 million more than last season’s premiere drew.
Fox advertised the premiere on the highly rated NFL playoff games over the past few weeks, and the show also generated a huge amount of pre-premiere buzz that helped the ratings.
Too, Paula Abdul was interviewed on Fox recently to help hype the show, and her behavior on the interview can kindly be described as “bizarre.” The video of her interview, a big hit on YouTube, likely helped boost American Idol viewership, as well.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
