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Without the benefit of Sunday Night Football, it looks as though NBC may lose all the gains it made on Sunday nights throughout the fall.
Sunday nights saw NBC biggest ratings gains, up 88 percent from the previous year, writes Media Life. But without a regular season football game, Sunday’s fully revamped schedule was a big dud.
Even with lowered expectations - nobody expected the new Sunday night to equal the 4.9 adults 18-49 rating that NBC was averaging with the NFL - Sunday’s ratings were disturbing. NBC averaged a 2.5 rating, 2 points behind No. 3 ABC.
Of course, the network was up against the premiere of Fox’s 24, an enormously promoted show. But competition is not expected to lighten up, with the AFC Championship game and then the Super Bowl coming on CBS.
But what hurt NBC even more, according to the article, was the fact that NBC put too much faith in old shows, and The Apprentice and Crossing Jordan, both in their sixth seasons, ended up posting series-low numbers.
Meanwhile, Desperate Housewives, airing Sunday at 9 p.m. on ABC, posted its lowest rating of the season.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
