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‘The Onion’ Advancing on Washington

The Onion, the newspaper launched originally in Madison, Wisconsin, is partnering with The Washington Post, which will print the paper and sell local ads.
The satirical, Gen-X newspaper will be distributed for free in news boxes and by hawkers in the city, beginning in April, writes the Washington Post.

The Onion, which also has a website, has a national print circulation of 599,000, and says that 67 percent of its web visitors are between 18 and 44 years of age. Washington will be the paper’s 10th city of distribution.

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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‘PC Magazine’ Print Edition Dies

PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.

The magazine will be sent via email with a link to the current edition. It will continue to look like the…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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SAG ‘Bizarrely’ Calls for Strike Authorization

Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”

Should…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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