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In the cross-platform battle to drive visitors to TV network websites, where users can view full-episode streams of programming, ABC is leading the rest, MarketingVOX reports.
Overall, the ABC and NBC sites are drawing 9.5 million unique visitors a month (October to December), much more than CBS and Fox sites, which are averaging 5.2 million and 2.8 million uniques, respectively, according to Neilsen/NetRatings (via MediaPost).
For streams of prime-time episodes, ABC again leads. In October, ABC’s Grey’s Anatomy and Desperate Housewives drew 3.1 million unique users.
All four networks include some sort of advertising in their streams, ranging from a small “presented by (insert sponsor name here)” logo on the top of the screen on ABC.com to mid-roll ads on CBS.com to pre-roll on NBC.com and the Fox site.
Advertisers include Allstate on ABC.com, AT&T on the CBS site, Cisco on NBC.com and Chase on Fox.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
