Text-messaging within the cabin, pay-per-view movies on demand, live satellite TV, audio channels, games, meal-ordering, and wireless connectivity and AC power for laptops - Virgin America’s new in-flight ad-sponsored consumer consoles do it all, reports AdWeek (via MarketingVOX).
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Lexus has renewed its agreement to use TiVo’s interactive and targeted ad solutions.
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MarketWatch places a figurative ear on the ground in an attempt to sort out the rumblings of an expanding metrics temblor, with comScore and NetRatings at its epicenter, MarketingVOX reports.
Interactive services firm IconNicholson has created a new type of in-store experience that combines social networking and shopping, and has come to be known as Social Retailing, according to fashion.psfk (via MarketingVox).
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The struggling Philadelphia newspapers, The Philadelphia Inquirer and the Daily News, will see help in the form of two former Forbes executives.
Anderson Cooper has signed a multiyear pact with CNN which will allow the host of Anderson Cooper 360 to continue as an occasional contributor to 60 Minutes.
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The Mailex Corporation is offering a service called Mail Arrival Confirmation (MAC) that allows mailers better control over their DM efforts. Web-based tracking confirms when the mail went to the post office, where it is and when it was delivered.
Frank Lowe, the former IPG chairman who came out of retirement in a highly publicized move to launch a new agency - taking several of IPG’s top executives with him - has reached a settlement with IPG, the holding company confirmed on Friday. Lowe retired from IPG agency Lowe London, which he founded in 1981, in 2003.
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As the proliferation of electronic billboards begins to get mainstream press, some areas in Minnesota are being proactive, looking at the situation as it relates to their city before it becomes a pressing issue.
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Atlanta-based AdSpotter Media is expanding its local media buying and planning services to Jacksonville, Charlotte, and Buffalo.
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The HD Digital Radio Alliance, the joint initiative of leading radio broadcasters to accelerate consumer adoption of HD Digital Radio, today announced the next 17 markets to choose HD2 programming formats.
