»
The HD Digital Radio Alliance, the joint initiative of leading radio broadcasters to accelerate consumer adoption of HD Digital Radio, today announced the next 17 markets to choose HD2 programming formats.
Set to be live by January 31, 2007, these 17 bring the total number of markets choosing HD2 programming to 85 and mark the fourth wave in the 12-month-old rollout. All of the 85 markets are in the top 100; all of the HD2 multicasts continue to be commercial-free and there is no subscription fee.
New formats being selected in this round include Jazz & Blues, Standards and Slow Jams and Dance. Many of these formats are entirely new and will be heard for the first time in this rollout.
Individual radio companies will announce which stations in these markets have selected which formats.
The next 17 markets to roll out HD2 multicast programming are: Grand Rapids, Mich.; Stockton, Bakersfield, Fresno and Monterey-Salinas-Santa Cruz, Calif.; Wilkes Barre, Allentown and Harrisburg, Pa.; Knoxville, Tenn.; Omaha, Neb.; Akron and Toledo, Ohio; Wilmington, Del.; Sarasota and Syracuse, N.Y.; Baton Rouge, La.; and Little Rock, Ark.Last month, the HD Digital Radio Alliance announced it will increase its advertising budget supporting HD Radio to $250 million for 2007. The additional dollars will allow member companies to continue promoting HD Radio, retailers, manufacturers and partners with free airtime.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
