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Interactive services firm IconNicholson has created a new type of in-store experience that combines social networking and shopping, and has come to be known as Social Retailing, according to fashion.psfk (via MarketingVox).
Demonstrated at the National Retail Federation conference earlier this week, the Social Retailing technology uses an in-store three-paneled “magic mirror” that can send photos or videos of shoppers in outfit options to their MySpace page or to friend’s emails and mobiles for instant opinions.
The technology will also allow customers to see what others have purchased, and also view similar options that are not in stock but can be purchased online and delivered to their homes.
Designer Nanette Lepore joined forces with the firm for their showcase. The designer aims to install a more feminine version of the technology in a department store such as Bloomingdale’s or Saks Fifth Ave in the next 3-6 months.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
