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The Mailex Corporation is offering a service called Mail Arrival Confirmation (MAC) that allows mailers better control over their DM efforts. Web-based tracking confirms when the mail went to the post office, where it is and when it was delivered.
The tracking service is available to every mailer by incorporating the existing automated barcode with the tracking code. It takes the guesswork out of the estimated 7-10 day delivery time for Standard Class mail and answers the top question all marketing executives need to know - Did the mailing hit yet?
Large and small mailers can now take advantage of this technology. Prior to this, USPS had offered a confirm service for a minimum annual investment of $25,000, placing mail tracking out of reach for most businesses. Low-cost tracking is now available for all Automated First Class and Standard Class mailings, according to the company.
Mike DiMauro, senior vp of marketing at the American Institute of Foreign Study (AIFS), a national study abroad concern based in Stamford, aggressively tracks his direct mail programs. “With Mailex’s tracking system I now have the link that has been missing. Often we have multiple mailings out simultaneously. In the online system, delivery status is available for each project.”
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