BBC to Launch ‘Second Life for kids’
The BBC is planning a children’s version Second Life - CBBC World - as part of BBC Children’s intent to become truly cross-platform, writes the U.K.’s Guardian (via MarketingVox).
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The BBC is planning a children’s version Second Life - CBBC World - as part of BBC Children’s intent to become truly cross-platform, writes the U.K.’s Guardian (via MarketingVox).
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Sirius Satellite Radio today announced that it will launch The Foxxhole, an exclusive urban comedy, entertainment and lifestyle channel with Academy Award-winning actor, American Music Award-winning and Grammy-nominated artist, and comedian Jamie Foxx.
Arbitron announced today that it has begun installing its Portable People Meter system among New York City-area consumers.
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A new title targeting teenaged Muslim girls launched this month, hoping to reach the estimated 400,000 of that demographic who live in the U.S.
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A new company offers advertisers the opportunity to reach 21 - 34 year olds in nightclubs. Billboard Bands has struck exclusive, long-term commitments with over 150 trendy nightspots in the top 20 markets, in order to provide advertiser-branded wristbands for club clientele.
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Us Weekly Magazine and video-sharing site Veoh Networks are teaming up to launch a celebrity entertainment channel on Veoh and UsMagazine.com that will show news stories and clips from celebrity parties as well as edited user content, writes MediaPost (via MarketingVox).
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Discovery Communications is embarking upon a multi-year marketing campaign, with National CineMedia, in which the programmer will promote upcoming shows during FirstLook, NCM’s digitally delivered pre-feature program presented on more than 11,000 movie theater screens nationwide.
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A new title for women in their twenties will hit the newsstands in the fall of 2007 from Bauer, publisher of In Touch and Woman’s World.
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Advertisers looking to reach the hot “new” demographic - America’s moms - may do well to designate some ad dollars to the most traditional of advertising: newspapers.
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Flip, Conde Nast’s answer to MySpace for teen girls that goes live Feb. 6, will offer its users the ability to choose what advertising they see and in what form.
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Anheuser-Busch will be launching a new web-based “network” online beginning after the Super Bowl and promising full-screen, DVD-quality streams. The effort is likely to be closely watched within the industry to see if a major television marketer can successfully snare consumers by bypassing traditional TV outlets and reaching consumers directly online.
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With a new season of American Idol airing this month, along with NFL championship games, television viewing has been (and will continue to be) a lopsided affair this month - at least on certain nights.
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Clear Channel Radio has created an advertising campaign for Consolidated Media that it is offering to Clear Channel stations across the country.
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