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Anheuser-Busch will be launching a new web-based “network” online beginning after the Super Bowl and promising full-screen, DVD-quality streams. The effort is likely to be closely watched within the industry to see if a major television marketer can successfully snare consumers by bypassing traditional TV outlets and reaching consumers directly online.
In order to proactively avoid any hint of criticism about marketing to underage drinkers, Anheuser-Busch’s Bud.TV will use an age-verification system to ensure that visitors hoping to view the live and on-demand content are of drinking age, writes MediaPost.
The system, provided by Aristotle Inc., conducts real-time verification checks of visitors’ ages, via a search of public databases. Users will enter first and last names, date of birth and zip code. If the verification process proves that they are of legal drinking age, they will be able to create a password for ease of use in the future.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
