»
Flip, Conde Nast’s answer to MySpace for teen girls that goes live Feb. 6, will offer its users the ability to choose what advertising they see and in what form.
According to MediaWeek (via MarketingVox), CondeNet has signed on five premiere sponsors, including PacSun, Nordstrom, Clean & Clear and Vera Wang. Sources said packages between $300,000 and $500,000 were offered - indicating the site will pull in some $2 million before launch.
The primary ad units on Flip will be nonbranded digital images that members can use however they’d like to populate “Flip books” - which act as photo albums/diaries/digital scrapbooks that a user creates within her profile.
For example, Nordstrom will provide images of models wearing apparel that girls can paste in their Flip books; they are revealed to be Nordstrom clothing only when users click on them.
There are traditional banner ads in some parts of Flip, including on individual profile pages. But even on those pages the users decide, during the setup phase, which brand’s ads will appear.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
