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Discovery Communications is embarking upon a multi-year marketing campaign, with National CineMedia, in which the programmer will promote upcoming shows during FirstLook, NCM’s digitally delivered pre-feature program presented on more than 11,000 movie theater screens nationwide.
Discovery Communications will provide pre-feature, sneak peek segments of upcoming programs from its family of cable channels, including the Discovery Channel, TLC, Animal Planet and the Travel Channel.
Discovery’s content will reach approximately 500 million theater attendees annually throughout NCM’s entire national network of more than 1,000 theaters. Through the agreement Discovery will also have a presence in participating movie theater lobbies, including concession promotions using NCM’s Lobby Entertainment Network (LEN), which features more than 1,700 video and high-definition plasma screen displays.
Discovery will kick off the NCM relationship with content from new Discovery Channel series Future Weapons this month and Planet Earth in February and March.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
