»
A new title targeting teenaged Muslim girls launched this month, hoping to reach the estimated 400,000 of that demographic who live in the U.S.
Muslim Girl will be the first magazine to target Muslim teen girls, writes MediaPost. The gap in properties reaching the demographic is curious, given that the audience is desirable from an economic perspective, according to Muslim Girl editor in chief Ausma Khan.
U.S. Muslims were better-educated and had a higher income than the average American, according to a 2004 survey by Zogby International. Ninety-five percent are high school graduates, 60 percent have a bachelor’s degree, and one-third of adults earn more than $75,000 a year.
Khan anticipates a nationwide circulation of 50,000, by subscription and on newsstands.
The affluent, well-educated audience is similar in growth to the burgeoning Hispanic market, which has seen a subsequent burst in magazine offerings such as Quince Girl, says Dianna Hightower, publisher and director of business development and advertising for Muslim Girl. The magazine will cover topics such as dating, marriage and religion, for young women with conservative and “traditional” values.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
