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A new title for women in their twenties will hit the newsstands in the fall of 2007 from Bauer, publisher of In Touch and Woman’s World.
The title, Cocktail Weekly, will cover relationships, fashion, beauty, and health, writes Mediaweek. Maria Lissandrello, formerly executive editor of Bauer’s First for Women, will edit the new publication.
Bauer plans to reach its goal of 500,000 circulation - mostly newsstand - by the end of its first year, and aims for an ultimate reach of 1 million.
According to Bauer president/CEO Hubert Boehle, there are 34 million readers between the ages of 18 and 34.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
