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Us Weekly Magazine and video-sharing site Veoh Networks are teaming up to launch a celebrity entertainment channel on Veoh and UsMagazine.com that will show news stories and clips from celebrity parties as well as edited user content, writes MediaPost (via MarketingVox).
Former Walt Disney CEO Michael Eisner, whose Tornante Company is a major investor in Veoh, helped forge the deal with Us Weekly owner Wenner Media. Eisner and Disney helped stabilize a struggling Us Weekly in 2001 by taking a 50 percent stake in the magazine for $40 million.
In contrast to most user-generated content online, the channel will feature professionaly produced content to its core audience of women in their 20s and 30s. Launched in September, Usmagazine.com attracted 640,000 unique visitors that month; Veoh attracted 357,000. The two plan to share ad revenue.
Us Weekly and Veoh are taking on a slew of celebrity-oriented competitors online, including TMZ.com, Gawker and PerezHilton as well as viral video heavyweight YouTube.
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