News International Considering Weekly News Magazine
News International may be launching a weekly news, comment and analysis magazine called Spectrum, writes Mediaweek (U.K.).
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News International may be launching a weekly news, comment and analysis magazine called Spectrum, writes Mediaweek (U.K.).
Julie Roehm has filed a lawsuit against Wal-Mart, claiming the retail giant breached her contract and damaged her reputation. She is seeking financial damages - plus items left in her office when she departed the company.
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Media buyers and their clients can expect to win the ad rate increase war against magazines, as the advantage this year is clearly on the side of the buyers.
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After nearly a decade’s hiatus, Coca-Cola will return to the Super Bowl as an advertiser, having bought two slots in the first half, for 30 and 60 seconds.
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The cinema advertising industry has seen two major announcements in as many days, showing that the medium’s boom may be continuing unabated.
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The Sharper Image will issue a $19 merchandise credit to about 3.2 million customers as per a settlement of a class-action suit that alleged the specialty retailer misled customers about the effectiveness of its Ionic Breeze air purifiers, writes DM News.
The Boston Globe, which recently offered buyouts to employees to cut some 125 jobs in order to cut costs, has now closed its foreign bureaus for the same reason.
As Toyota’s Lexus brand steps up production of hybrid cars such as the LS 600h L, a broadband video channel will launch in the summer featuring topics such as art, architecture, fashion, technology, and eco-friendly living, as well as info on the cars, of course.
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Oxygen network has gotten quite a jump on the cable upfronts this year, giving an early presentation to buyers. Lisa Gersh, Oxygen president and COO, explained to buyers that the net was getting a headstart on the upfronts “because your world is changing and we’re changing with you.”
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Advertising on game sites, once the purvue of action video games, has begun to permeate asual game sites - which offer puzzles, word play games and mind benders - as well.
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Garmin maposaurus Garmin International Inc. has bought a single, 30-second television commercial during Super Bowl XLI on February 4th in Miami. The spot airs midway through the Super Bowl’s second quarter.
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Murdoch (as shown onRupert Murdoch and his News Corporation - owner of The New York Post - is reportedly hoping to get his hands on competitor Newsday, so he can combine back office functions of the two in order to save costs.
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ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to extend the reach and effectiveness of campaigns centered around Valentine’s Day.
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Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple’s new premium line of “Good for You” green teas, which the company assumed would target fitness nuts (via AdAge and MarketingVox).
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HD radio technology has been receiving press lately, as the three top advertisers in the Consumer Electronics Stores category have been using their radio ad spots to sell HD radios in the last week.
